The Business Case for A/B Testing
A/B Testing in marketing (also known as spilt testing) allows the identification of the best solution for a marketing propblem by randomizing two elements and checking which has best response.
Can You Fix Your Data Cleansing Problems?
Data Cleansing problems have a significant impact on business. On average, only 75% of data is clean. There are a number of steps to take.
How many influencers for a campaign?
How do you choose the number? Influencers can be a very effective way to reach a targetted audience. But making decisions about which influencer to choose, large or small, and how many to choose is difficult. More than 70% of…
What is Required When Google Stops Cookies on Chrome?
Google will be blocking third-party cookies in its Chrome web browser. Safari and Firefox already block cookies by default. The approach by Google will be different. The initiative to remove cookies is part of Google’s effort to create a set of open standards for digital tracking it first announced…