Customer Data Platforms (CDP) – Trackita https://www.trackita.com Trackita transforms enterprises to improve their technology, processes and people. Thu, 04 Mar 2021 09:31:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.8 https://www.trackita.com/wp-content/uploads/2021/02/cropped-Black-and-White-Circle-Personal-Logo-32x32.png Customer Data Platforms (CDP) – Trackita https://www.trackita.com 32 32 Amperity https://www.trackita.com/product/amperity/ Wed, 13 Jan 2021 01:30:40 +0000 http://trackita.com/product/import-placeholder-for-5454/ Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.

]]> Voci, by Medallia (V-Blaze) https://www.trackita.com/product/voci-by-medallia-v-blaze-2/ Wed, 13 Jan 2021 01:30:40 +0000 http://trackita.com/product/import-placeholder-for-5453/ Voci, now from Medallia (acquired May 2020) and formerly known as V-Blaze is an automated speech-to-text transcription product. Voci is intended to turn unstructured voice data into transcripts that can be integrated into analytics platforms. Voci is designed to enable users to improve agent quality…

]]> Exposebox https://www.trackita.com/product/exposebox/ Wed, 13 Jan 2021 01:30:40 +0000 http://trackita.com/product/import-placeholder-for-5452/ ExposeBox – a full 360° Marketing Automation solution, designed to help show customers the right product at the right time to increase conversions, AOV and ROAS whilst reducing costs and CPA. Users can launch omnichannel campaigns and personalise each step of the customer journey, plus, it’s powered…

]]> CaliberMind https://www.trackita.com/product/calibermind/ Wed, 13 Jan 2021 01:30:39 +0000 http://trackita.com/product/import-placeholder-for-5451/ CaliberMind supports B2B marketers’ pipeline/revenue growth by surfacing data-driven insights through better synchronization of their siloed data. With dozens of tools in the average marketer’s tech stack, creating a unified view of data from multiple, disparate data sources is easier said than done…

]]> Zeotap https://www.trackita.com/product/zeotap/ Wed, 13 Jan 2021 01:30:39 +0000 http://trackita.com/product/import-placeholder-for-5450/ Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. The vendor aims to enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Their in…

]]> akaInsights https://www.trackita.com/product/akainsights/ Wed, 13 Jan 2021 01:30:39 +0000 http://trackita.com/product/import-placeholder-for-5449/ akaInsights is a customer data platform from FPT Software headquartered in Hanoi, designed to allow users to access and understand data from multiple channels. It helps conjure a 360 view of every customer and has predictive models so that users can know what their needs are, before customers know i…

]]> RecoSense- Customer Data Platform https://www.trackita.com/product/recosense-customer-data-platform/ Wed, 13 Jan 2021 01:30:39 +0000 http://trackita.com/product/import-placeholder-for-5448/ Recosense customer data platform brings unified customer profile, marketing automation, and derivative intelligence to accelerate engagement, loyalty, and lifetime value.

RecoSense offers a dynamic customer data platform(CDP) that conducts sensitive and complex data to leverage a unified customer d…

]]> FirstHive https://www.trackita.com/product/firsthive/ Wed, 13 Jan 2021 01:30:38 +0000 http://trackita.com/product/import-placeholder-for-5447/ Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified custom…

]]> Cinch https://www.trackita.com/product/cinch/ Wed, 13 Jan 2021 01:30:38 +0000 http://trackita.com/product/import-placeholder-for-5446/ Cinch is a web-based marketing enablement solution that automates customer outreach, advertising, and data collection by bringing online marketing tools to offline businesses. Core functionalities include customer data analytics and segmentation, communication workflow building, email automation wit…

]]> Datatrics https://www.trackita.com/product/datatrics/ Wed, 13 Jan 2021 01:30:38 +0000 http://trackita.com/product/import-placeholder-for-5445/ Datatrics is an Actionable Customer Data Platform that personalizes customer journeys on every touchpoint. Using a unified view of every visitor, its AI-powered algorithms predict which content needs to be served to which visitors, via which channel. The vendor states Marketers and Developers use Da…

]]> Cheetah Engagement Data Platform https://www.trackita.com/product/cheetah-engagement-data-platform/ Wed, 13 Jan 2021 01:30:38 +0000 http://trackita.com/product/import-placeholder-for-5444/ Cheetah Digital Engagement Data Platform is described by the vendor as technology beyond the traditional CDP. It provides real-time data collection, unification, segmentation, and insights — while enabling personalized cross-channel communications, customer experiences, and loyalty programs all from…

]]> mediarithmics https://www.trackita.com/product/mediarithmics/ Wed, 13 Jan 2021 01:30:38 +0000 http://trackita.com/product/import-placeholder-for-5443/ mediarithmics offers an open and integrated data marketing infrastructure, covering all DMP and CDP uses. The vendor states that the platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and future regulations. The te…

]]> Gainsight CDP https://www.trackita.com/product/gainsight-cdp/ Wed, 13 Jan 2021 01:30:37 +0000 http://trackita.com/product/import-placeholder-for-5442/ Customer success specialist Gainsight offers the Gainsight Customer Data Platform, designed to provide B2B companies with the ability to capture and act on customer data in order to better understand and engage customers.

]]> Skyfii IO https://www.trackita.com/product/skyfii-io/ Wed, 13 Jan 2021 01:30:37 +0000 http://trackita.com/product/import-placeholder-for-5438/ Skyfii provides an omnidata intelligence solution that aims to help businesses analyze, predict, and influence visitor behavior across digital and physical experiences. Skyfii helps venues: Manage the Guest Wi-Fi experience across multiple locationsConsolidate visitor data into a single system of re…

]]> JivoChat https://www.trackita.com/product/jivochat-2/ Wed, 13 Jan 2021 01:30:37 +0000 http://trackita.com/product/import-placeholder-for-5439/ JivoChat is a combined live chat, VoIP, and business messenging service that integrates with email, Facebook, or other tools via API to provide a means to conduct omnichannel communication with customers.

]]> Meiro https://www.trackita.com/product/meiro/ Wed, 13 Jan 2021 01:30:37 +0000 http://trackita.com/product/import-placeholder-for-5440/ Meiro is a Customer Data Platform (CDP) enabling users to connect customers’ data into actionable profiles. It identifies your users across various
touchpoints and bring their actions into a single customer record
through its proprietary identity resolution algorithm.

According to the vendor, Meir…

]]> MetaRouter https://www.trackita.com/product/metarouter/ Wed, 13 Jan 2021 01:30:37 +0000 http://trackita.com/product/import-placeholder-for-5441/ MetaRouter is presented by the vendor as a customer data integration solution for security-minded organizations who want to use analytics tools they need, on their own terms. With MetaRouter the user owns the entire data infrastructure, with it deployed on a private cloud, and maintains control of d…

]]> Zylotech https://www.trackita.com/product/zylotech/ Wed, 13 Jan 2021 01:30:36 +0000 http://trackita.com/product/import-placeholder-for-5437/ The vendor states that Zylotech is recognized by Forrester, Gartner, and others as a key player in the fast-growing Customer Data Platform (CDP) space. They state that the company’s self-learning customer data and analytics platform keeps customer data “live” and enriched for 1:1 personalization and…

]]> CityFALCON https://www.trackita.com/product/cityfalcon-2/ Wed, 13 Jan 2021 01:30:36 +0000 http://trackita.com/product/import-placeholder-for-5436/ CityFALCON provides personalised financial news for your watchlist of stocks, commodities, foreign exchange, cryptocurrencies, indices, private companies, bonds, funds, financial topics and more.
Our proprietary technology creates a different news feed for every person. Imagine a financial news fee…

]]> Trujay https://www.trackita.com/product/trujay/ Wed, 13 Jan 2021 01:30:36 +0000 http://trackita.com/product/import-placeholder-for-5435/ The vendor says they understand the challenges faced by agencies, marketing groups, sales teams, and business of all sizes.With so many CRM platforms to choose from, and many new options coming out every day, the likelihood of you needing to migrate your data from one CRM to another is very high. Th…

]]> Cassie https://www.trackita.com/product/cassie/ Wed, 13 Jan 2021 01:30:36 +0000 http://trackita.com/product/import-placeholder-for-5434/ Cassie is a personal information management platform which enables compliance with global data privacy laws including GDPR, CASL and CCPA. It is a secure cloud platform which connects to the user’s other marketing and business software to give a central view of the organisation’s contacts, including…

]]> Vynamic Engage https://www.trackita.com/product/vynamic-engage/ Wed, 13 Jan 2021 01:30:35 +0000 http://trackita.com/product/import-placeholder-for-5433/ Deibold Nixdorf now offers Vynamic Engage, a customer data platform enabling retailers to create complete customer profiles, launched in early 2018.

]]> Bridg CDP+CRM https://www.trackita.com/product/bridg-cdpcrm/ Wed, 13 Jan 2021 01:30:35 +0000 http://trackita.com/product/import-placeholder-for-5432/ Bridg is a customer data platform that aims to make customer information accessible and actionable for brick-and-mortar retailers.Bridg CDP+CRM centralizes customer data, enhances data with third-party knowledge, provides deep analytics & business insights, builds & measures marketing audien…

]]> Lemnisk https://www.trackita.com/product/lemnisk/ Wed, 13 Jan 2021 01:30:35 +0000 http://trackita.com/product/import-placeholder-for-5431/ Lemnisk is presented by the vendor as technology that supports real-time marketing automation, built on an intelligent & secure Customer Data Platform orchestrating 1-to-1 personalization and cross-channel customer journeys at scale that is used to increase conversions, retention & growth fo…

]]> NGDATA Intelligent Engagement Platform https://www.trackita.com/product/ngdata-intelligent-engagement-platform/ Wed, 13 Jan 2021 01:30:27 +0000 http://trackita.com/product/import-placeholder-for-5429/ NGDATA Lily CDP is a hadoop-based platform acquired by and supported by Belgian company NGDATA since original developer Outerthought’s acquisition by that company.

]]> Umbel https://www.trackita.com/product/umbel/ Wed, 13 Jan 2021 01:30:27 +0000 http://trackita.com/product/import-placeholder-for-5430/ Umbel in Austin, Texas offers their eponymous customer data aggregation and management platform.

]]> LeadBoxer https://www.trackita.com/product/leadboxer-2/ Wed, 13 Jan 2021 01:30:26 +0000 http://trackita.com/product/import-placeholder-for-5428/ LeadBoxer is a lead & customer data platform that gives business users real-time information about companies and people that visit their website & read their emails. LeadBoxer aims to turn behavioural data into actionable insights. The platform is designed to work with many different sources…

]]> Leadspace https://www.trackita.com/product/leadspace/ Wed, 13 Jan 2021 01:30:26 +0000 http://trackita.com/product/import-placeholder-for-5427/ Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people’s online presence to a vendor’s unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and…

]]> LeadBoxer https://www.trackita.com/product/leadboxer/ Wed, 13 Jan 2021 01:30:26 +0000 http://trackita.com/product/import-placeholder-for-5426/ LeadBoxer is a lead & customer data platform that gives business users real-time information about companies and people that visit their website & read their emails. LeadBoxer aims to turn behavioural data into actionable insights. The platform is designed to work with many different sources…

]]> Redpoint CDP https://www.trackita.com/product/redpoint-cdp/ Wed, 13 Jan 2021 01:30:26 +0000 http://trackita.com/product/import-placeholder-for-5425/ The RedPoint Customer Data Platform (CDP) is the flagship product providing strong customer data integration capabilities, from RedPoint Global in Massachusetts.

]]> Mapp Intelligence, powered by Webtrekk https://www.trackita.com/product/mapp-intelligence-powered-by-webtrekk-2/ Wed, 13 Jan 2021 01:30:26 +0000 http://trackita.com/product/import-placeholder-for-5424/ Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely r…

]]> Adobe Experience Platform https://www.trackita.com/product/adobe-experience-platform/ Wed, 13 Jan 2021 01:30:25 +0000 http://trackita.com/product/import-placeholder-for-5423/ The Adobe Experience Platform is a customer data solution serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables delivering p…

]]> SessionM https://www.trackita.com/product/sessionm-2/ Wed, 13 Jan 2021 01:30:25 +0000 http://trackita.com/product/import-placeholder-for-5422/ SessionM is a customer engagement platform that combines customer data management, loyalty program and offer management, and cross-channel campaign management (SMS, email, push, and in-app messages).

]]> QuickPivot https://www.trackita.com/product/quickpivot/ Wed, 13 Jan 2021 01:30:25 +0000 http://trackita.com/product/import-placeholder-for-5421/ QuickPivot, headquartered in Boston, offers their customer data platform (CDP).

]]> Lytics https://www.trackita.com/product/lytics-2/ Wed, 13 Jan 2021 01:30:25 +0000 http://trackita.com/product/import-placeholder-for-5420/ Lytics is a customer data platform (CDP) from the company of the same name in Portland.

]]> Zaius https://www.trackita.com/product/zaius/ Wed, 13 Jan 2021 01:30:25 +0000 http://trackita.com/product/import-placeholder-for-5419/ Zaius is a a customer data platform, or as the vendor describes it, B2C CRM. It’s designed to help B2C marketers grow revenue from their existing customer base using segmentation,
personalization, marketing automation, and attribution tools.

]]> Blueshift https://www.trackita.com/product/blueshift-2/ Wed, 13 Jan 2021 01:30:24 +0000 http://trackita.com/product/import-placeholder-for-5416/ Blueshift Labs is a marketing automation software solution offered by Blueshift Labs. It tracks data for individuals, but does not have an attribution model.

]]> Hull https://www.trackita.com/product/hull/ Wed, 13 Jan 2021 01:30:24 +0000 http://trackita.com/product/import-placeholder-for-5415/ Hull offers a customer data platform that promises to collect, transform, enrich, filter, search and segment customer data across various tools.

It is a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data.
1. CollectStore al…

]]> Ensighten Pulse https://www.trackita.com/product/ensighten-pulse/ Wed, 13 Jan 2021 01:30:24 +0000 http://trackita.com/product/import-placeholder-for-5417/ Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, “360-degree view” customer profiles.

]]> Signal https://www.trackita.com/product/signal/ Wed, 13 Jan 2021 01:30:24 +0000 http://trackita.com/product/import-placeholder-for-5418/ Signal (formerly BrightTag) offers a customer identity solution via its customer data platform for retailers and brands.

]]> BlueConic https://www.trackita.com/product/blueconic/ Wed, 13 Jan 2021 01:30:23 +0000 http://trackita.com/product/import-placeholder-for-5414/ BlueConic is a customer data platform that is designed to harness the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

]]> V12 Data https://www.trackita.com/product/v12-data/ Wed, 13 Jan 2021 01:30:23 +0000 http://trackita.com/product/import-placeholder-for-5413/ The V12 Data Platform (formerly called the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to The V12 Group Data Cloud. It cont…

]]> FullContact https://www.trackita.com/product/fullcontact-2/ Wed, 13 Jan 2021 01:30:23 +0000 http://trackita.com/product/import-placeholder-for-5412/ FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campai…

]]> Reachforce SmartSuite (Now Leadspace) https://www.trackita.com/product/reachforce-smartsuite-now-leadspace/ Wed, 13 Jan 2021 01:30:23 +0000 http://trackita.com/product/import-placeholder-for-5411/ ReachForce in Austin, Texas offers a suite of data quality products for cleaning and preparing marketing data obtained from lead forms or commonly used marketing platforms, with the goal of maximizing the reliability and sufficiency of aggregated lead data.

]]> Tealium AudienceStream https://www.trackita.com/product/tealium-audiencestream/ Wed, 13 Jan 2021 01:30:23 +0000 http://trackita.com/product/import-placeholder-for-5410/ The Tealium AudienceStream™ solution offers segmentation and data enrichment capabilities to help users drive real-time marketing actions using their existing tools. AudienceStream helps unify fragmented omnichannel and cross-device marketing data to allow marketers to better leverage their customer…

]]> SAP Customer Data Cloud (formerly Gigya) https://www.trackita.com/product/sap-customer-data-cloud-formerly-gigya/ Wed, 13 Jan 2021 01:30:22 +0000 http://trackita.com/product/import-placeholder-for-5409/ The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified…

]]> Listrak https://www.trackita.com/product/listrak/ Wed, 13 Jan 2021 01:30:22 +0000 http://trackita.com/product/import-placeholder-for-5408/ Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personaliz…

]]> Twilio Segment https://www.trackita.com/product/twilio-segment/ Wed, 13 Jan 2021 01:30:22 +0000 http://trackita.com/product/import-placeholder-for-5407/ Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, a…

]]> Exponea https://www.trackita.com/product/exponea/ Wed, 13 Jan 2021 01:30:22 +0000 http://trackita.com/product/import-placeholder-for-5406/ Exponea is a Customer Data & Experience Platform with built-in marketing automation capabilities able to collect, analyze, and activate customer data in real-time.
The vendor says Exponea stands apart from other CDPs on 4 major points.
1. True Real-Time Data Across the Whole Platform
All data i…

]]> Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys) https://www.trackita.com/product/salesforce-marketing-cloud-interaction-studio-formerly-evergage-mybuys/ Wed, 13 Jan 2021 01:30:22 +0000 http://trackita.com/product/import-placeholder-for-5405/ Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. Using real-time cross-channel personalization and machine learning capabilities, Interaction Studio adds to Marketing Cloud’s robust customer data, audience segmenta…

]]> Oracle CX Marketing (formerly Oracle Marketing Cloud) https://www.trackita.com/product/oracle-cx-marketing-formerly-oracle-marketing-cloud-3/ Wed, 13 Jan 2021 01:30:21 +0000 http://trackita.com/product/import-placeholder-for-5403/ Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

]]> Treasure Data https://www.trackita.com/product/treasure-data/ Wed, 13 Jan 2021 01:30:21 +0000 http://trackita.com/product/import-placeholder-for-5404/ Treasure Data is designed to empower marketers with rich customer insights to drive remarkable customer experiences.
Treasure Data is an enterprise-grade Customer Data Platform (CDP) that handles the complex, data-intensive needs of large teams. Dedicated to managing the entire process of building …

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