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Enterprises are built with People, Process and Technology

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Marketing

What is User Science?

User Science is a philosophy, applied as a Framework, accepted laws, and a empirical method of acquiring knowledge of Users scientifically. Why would we approach the building of an enterprise, or the marketing function with science? Becuase science is very…

Michael Mason April 12, 2022

Marketing Miscellaneous

The Business Case for A/B Testing

A/B Testing in marketing (also known as spilt testing) allows the identification of the best solution for a marketing propblem by randomizing two elements and checking which has best response.

Michael Mason April 9, 2022

Marketing

Velocity is not just speed, it is direction.

Human-centered design and UX research can give a direction and give you velocity in your sprints. Often user research is done once, if at all, but if you find what you need to achieve often you can make the work…

Michael Mason March 27, 2022

Marketing

Marketing Budget Assessment

New budgets need to take into account the changes that are taking place. Everything is moving and you need to create an adaptive budget.

Michael Mason March 22, 2022

Latest News

The Art of Procurement in Government: A User-Centered Approach with KPIs and Value-Driven Budgeting

March 14, 2023

Improving government with ethical AI

January 29, 2023

What is User Science?

April 12, 2022

The Business Case for A/B Testing

April 9, 2022

Velocity is not just speed, it is direction.

March 27, 2022

Marketing Budget Assessment

March 22, 2022

What are Testimonials?

March 14, 2022

What is Influencer Marketing Software?

March 12, 2022

Marketing vs IT, tell me what and I will tell you how much!

March 9, 2022

What is First-Party Data?

March 9, 2022

What is User-Generated Content (UGC)

March 9, 2022

What is Gamification Software?

March 6, 2022

What are Ad Serving & Retargeting Platforms?

March 3, 2022

What are Customer Reviews?

February 26, 2022

Are you ready for the Russian cyber security attack on your computer systems

February 26, 2022

What to Consider When Evaluating a CRM Platform

February 24, 2022

marketing technology

What Questions to ask when Creating a Marketing Strategy

February 11, 2022

Effective Project Management

January 20, 2022

Design Debt will Cripple Your Future

February 26, 2021

Can You Fix Your Data Cleansing Problems?

February 24, 2021

What is a GEL?

February 9, 2021

What is Agile Development?

February 9, 2021

Content Storytelling

February 8, 2021

Tackling Content Sprawl

February 7, 2021

Practical Data Governance

February 7, 2021

Simple Strategies for Making a Company wait for SEO to Work.

February 7, 2021

Google now officially loves mobile more than your desktop

February 7, 2021

Can You Build Trust on Your Landing Pages

February 6, 2021

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Marketing News by trackita.com