Insights
Articles on AI in Australian government,
service design, data and procurement.
Working notes from inside federal, state and local engagements — written by the practitioners doing the work, not the partner on the deck.
Government
Improving government with ethical AI
Michael Castleman4 min read
Marketing
What is User Science?
Michael Castleman3 min read
Marketing
The Business Case for A/B Testing
Michael Castleman2 min read
Marketing
Velocity is not just speed, it is direction.
Michael Castleman1 min read
Marketing
Marketing Budget Assessment
Michael Castleman2 min read
What Is
What are Testimonials?
Sue Hay2 min read
What Is
What is Influencer Marketing Software?
Sue Hay2 min read
Marketing
Marketing vs IT, tell me what and I will tell you how much!
Michael Castleman2 min read
What Is
What is First-Party Data?
Sue Hay1 min read
What Is
What is User-Generated Content (UGC)
Sue Hay3 min read
What Is
What is Gamification Software?
Sue Hay1 min read
What Is
What are Ad Serving & Retargeting Platforms?
Sue Hay2 min read
What Is
What are Customer Reviews?
Sue Hay2 min read
Marketing
Are you ready for the Russian cyber security attack on your computer systems
Sue Hay2 min read
Marketing
What to Consider When Evaluating a CRM Platform
Sue Hay3 min read
Marketing
What Questions to ask when Creating a Marketing Strategy
Sue Hay3 min read
Marketing
Effective Project Management
Sue Hay1 min read
Content
Design Debt will Cripple Your Future
Michael Castleman2 min read
Miscellaneous
Can You Fix Your Data Cleansing Problems?
Sue Hay3 min read
Content
What is a GEL?
Michael Castleman2 min read
What Is
What is Agile Development?
Sue Hay1 min read
Content
Content Storytelling
Sue Hay2 min read
Content
Tackling Content Sprawl
Sue Hay2 min read
Management
Practical Data Governance
Michael Castleman2 min read
Content
Simple Strategies for Making a Company wait for SEO to Work.
Michael Castleman2 min read
Marketing
Google now officially loves mobile more than your desktop
Michael Castleman2 min read
Content
Can You Build Trust on Your Landing Pages
Sue Hay1 min read
Management
A New Age for Marketing is Dawning
Sue Hay2 min read
Marketing
What is DMP?
Sue Hay1 min read
B2B Lead Cycle
Our Lunches Will Be Returning Soon
Sue Hay1 min read
Marketing
A Simple Way to Create a UX Center of Excellence
Michael Castleman2 min read
Marketing
How to garden your B2B sales?
Sue Hay2 min read
Marketing
7 Trends in Digital Marketing, 2021
Sue Hay3 min read
Marketing
How many influencers for a campaign?
Sue Hay2 min read
Miscellaneous
What is Required When Google Stops Cookies on Chrome?
Sue Hay1 min read
Marketing
5 Ways to Drive Results with ABM
Sue Hay1 min read
Marketing
Brand is Built with Experience
Michael Castleman1 min read
Content
Benchmarking your content creation levels.
Michael Castleman2 min read
Management
Why are you marketing your org chart?
Michael Castleman2 min read
Content
3 Steps to Creating a Data-Led Team
Michael Castleman3 min read