What is User Science?
User Science is a philosophy, applied as a Framework, accepted laws, and a empirical method of acquiring knowledge of Users scientifically. Why would we approach the building of an enterprise, or the marketing function with science? Becuase science is very…
The Business Case for A/B Testing
A/B Testing in marketing (also known as spilt testing) allows the identification of the best solution for a marketing propblem by randomizing two elements and checking which has best response.