Trackita transforms enterprises to improve their technology, processes and people.

Month: March 2022

Velocity is not just speed, it is direction.

Human-centered design and UX research can give a direction and give you velocity in your sprints. Often user research is done once, if at all, but if you find what you need to achieve often you can make the work…

Marketing Budget Assessment

New budgets need to take into account the changes that are taking place. Everything is moving and you need to create an adaptive budget.

What are Testimonials?

Are testimonials still relevant in 2021? Yes, there are problems but with the correct approach they can increast customer trust.

What is Influencer Marketing Software?

Influencer Marketing Software enables management of popular social media presenters to promote products and brands.

Marketing vs IT, tell me what and I will tell you how much!

The ultimate standoff lies in the symbiotic relationship between marketing and IT. Often this leads to a stale mate. The IT team cannot tell you how long everything will take as they don’t know exactly what the business priorities are…

What is First-Party Data?

First-Party is the data collected by your company directly from customers, visitors to your company’s website, or social media followers.

What is User-Generated Content (UGC)

User-Generated Content (UGC) is content – whether it is text, audio, video, or images – posted to social media or websites by users. It is different to company or brand-created material although brands can curate and repost user-generated content. Types…

What is Gamification Software?

Gamification software can be used by marketing and sales to attract and engage customers. Other uses are for performance mgt and training.

What are Ad Serving & Retargeting Platforms?

Ad Serving and Retargeting Platforms enable you to remind your customers of your products and services if your customers leave your website without buying. These platforms also allow your company to show visitors relevant ads when they visit other sites. Retargeting works with…