What are Testimonials?
Are testimonials still relevant in 2021? Yes, there are problems but with the correct approach they can increast customer trust.
What is Influencer Marketing Software?
Influencer Marketing Software enables management of popular social media presenters to promote products and brands.
What is First-Party Data?
First-Party is the data collected by your company directly from customers, visitors to your company’s website, or social media followers.
What is User-Generated Content (UGC)
User-Generated Content (UGC) is content – whether it is text, audio, video, or images – posted to social media or websites by users. It is different to company or brand-created material although brands can curate and repost user-generated content. Types…
What is Gamification Software?
Gamification software can be used by marketing and sales to attract and engage customers. Other uses are for performance mgt and training.
What are Ad Serving & Retargeting Platforms?
Ad Serving and Retargeting Platforms enable you to remind your customers of your products and services if your customers leave your website without buying. These platforms also allow your company to show visitors relevant ads when they visit other sites. Retargeting works with…
What are Customer Reviews?
For marketing, customer reviews refer to the reviews on 3rd party sites such as Facebook, Instagram, Tripadvisor and need to be managed.
Are you ready for the Russian cyber security attack on your computer systems
It is a time for re-thinking your approach to cyber security. It is most unlikely that the Russians will escalate the current conflict into a full out cyber war. But it is something that cannot be ruled out. The types…
What to Consider When Evaluating a CRM Platform
Every business, needs a CRM that collects data to improve efficiency. The list of items to consider when choosing a CRM follows.
What Questions to ask when Creating a Marketing Strategy
It”s that time of year and a new Marketing Strategy is needed. What are the questions when preparing a new marketing strategy?
Effective Project Management
What is the Key to Effective Project Management? Project Management can feel like it is art rather than science and that people skills are the most important. However, the following need to be considered when looking for the keys to…
Can You Fix Your Data Cleansing Problems?
Data Cleansing problems have a significant impact on business. On average, only 75% of data is clean. There are a number of steps to take.
What is Agile Development?
Agile Development is a technique for the development of software that has been used since 2001 to improve the delivery of software. It involves having a multi-skilled team deliver using iteration, has been with us since the 50s but come…
Content Storytelling
Content storytelling is the most powerful way to engage customers. But it is also the hardest approach to implement.
Tackling Content Sprawl
Content Sprawl needs to be managed and the failure to provide consistent, current and correct content will damage your comany’s brand.
Can You Build Trust on Your Landing Pages
It is important to build trust on landing pages. There are a number of steps that can be taken to build trust including using apps.
A New Age for Marketing is Dawning
The loss of cookies and walled gardens are changing marketing. A new age is dawning and over the next few years dramatic changes are needed in martech to cope with these changes.
What is DMP?
Data Management Platform (DMP) enable marketers to organize and analyse customer data .
Our Lunches Will Be Returning Soon
Trackita’s business lunches will be returning soon. They allow software businesses to meet senior executives.
How to garden your B2B sales?
B2B sales are hard. They take a long time to reach fruition. At each of the five steps of B2B sales, your company needs to garden careful to ensure their product is chosen.
7 Trends in Digital Marketing, 2021
Your company will be burning money unless they take into account the new digital marketing trends of 2021.
How many influencers for a campaign?
How do you choose the number? Influencers can be a very effective way to reach a targetted audience. But making decisions about which influencer to choose, large or small, and how many to choose is difficult. More than 70% of…
What is Required When Google Stops Cookies on Chrome?
Google will be blocking third-party cookies in its Chrome web browser. Safari and Firefox already block cookies by default. The approach by Google will be different. The initiative to remove cookies is part of Google’s effort to create a set of open standards for digital tracking it first announced…
5 Ways to Drive Results with ABM
ABM can increase Sales and ROI. There are 5 steps to achieve this.