What are Testimonials?
Are testimonials still relevant in 2021? Yes, there are problems but with the correct approach they can increast customer trust.
What is Influencer Marketing Software?
Influencer Marketing Software enables management of popular social media presenters to promote products and brands.
What is First-Party Data?
First-Party is the data collected by your company directly from customers, visitors to your company’s website, or social media followers.
What is User-Generated Content (UGC)
User-Generated Content (UGC) is content – whether it is text, audio, video, or images – posted to social media or websites by users. It is different to company or brand-created material although brands can curate and repost user-generated content. Types…
What is Gamification Software?
Gamification software can be used by marketing and sales to attract and engage customers. Other uses are for performance mgt and training.
What are Ad Serving & Retargeting Platforms?
Ad Serving and Retargeting Platforms enable you to remind your customers of your products and services if your customers leave your website without buying. These platforms also allow your company to show visitors relevant ads when they visit other sites. Retargeting works with…
What are Customer Reviews?
For marketing, customer reviews refer to the reviews on 3rd party sites such as Facebook, Instagram, Tripadvisor and need to be managed.
What is a GEL?
The Global Experience Language (GEL) of a company are guidelines that create consistent, coherent customer experiences across the company’s entire digital landscape. .
What is Agile Development?
Agile Development is a technique for the development of software that has been used since 2001 to improve the delivery of software. It involves having a multi-skilled team deliver using iteration, has been with us since the 50s but come…