How many influencers for a campaign?
How do you choose the number? Influencers can be a very effective way to reach a targetted audience. But making decisions about which influencer to choose, large or small, and how many to choose is difficult. More than 70% of…
Why are you marketing your org chart?
Think of every supermarket and you see everything grouped together in supply and department names. I want to buy entertaining food, so I walk from dairy to biscuits to fruit. But I want a cheese platter for entertaining. When I…