Trackita

Enterprises are built with People, Process and Technology

Month: January 2021

What is Required When Google Stops Cookies on Chrome?

Google will be blocking third-party cookies in its Chrome web browser. Safari and Firefox already block cookies by default. The approach by Google will be different. The initiative to remove cookies is part of Google’s effort to create a set of open standards for digital tracking it first announced…

5 Ways to Drive Results with ABM

ABM can increase Sales and ROI. There are 5 steps to achieve this.

Brand is Built with Experience

If you are in sales or marketing, you are going to be defined as a brand by the experience. This can be hard as it doesn’t seem like you control the experience. This may be true but what can you…

Benchmarking your content creation levels.

Content marketing is the most important marketing tool as all customers are now directing their own buying journey. Who is Doing It? And when people do start delivering the content it is hard to work out if you are delivering…

Why are you marketing your org chart?

Think of every supermarket and you see everything grouped together in supply and department names. I want to buy entertaining food, so I walk from dairy to biscuits to fruit. But I want a cheese platter for entertaining. When I…

3 Steps to Creating a Data-Led Team

The three steps to Data-Led Management are based on real-life examples and will show you how to improve your team management.