Trackita

Enterprises are built with People, Process and Technology

Month: February 2021

Design Debt will Cripple Your Future

Stop Design Debt crippling your future with a number of easy steps that can be implemented quickly including testing.

Can You Fix Your Data Cleansing Problems?

Data Cleansing problems have a significant impact on business. On average, only 75% of data is clean. There are a number of steps to take.

What is a GEL?

The Global Experience Language (GEL) of a company are guidelines that create consistent, coherent customer experiences across the company’s entire digital landscape. .

What is Agile Development?

Agile Development is a technique for the development of software that has been used since 2001 to improve the delivery of software. It involves having a multi-skilled team deliver using iteration, has been with us since the 50s but come…

Content Storytelling

Content storytelling is the most powerful way to engage customers. But it is also the hardest approach to implement.

Tackling Content Sprawl

Content Sprawl needs to be managed and the failure to provide consistent, current and correct content will damage your comany’s brand.

Practical Data Governance

Practical data governance is necessary to ensure a smooth marketing operation.

Simple Strategies for Making a Company wait for SEO to Work.

Strategies to wait while your content begins to rank in SEO.

Google now officially loves mobile more than your desktop

Google now gives your mobile experience higher importance than desktop. Reviewing your website to ensure it is compatible with mobiles is key to good performance.

Can You Build Trust on Your Landing Pages

It is important to build trust on landing pages. There are a number of steps that can be taken to build trust including using apps.

A New Age for Marketing is Dawning

The loss of cookies and walled gardens are changing marketing. A new age is dawning and over the next few years dramatic changes are needed in martech to cope with these changes.

What is DMP?

Data Management Platform (DMP) enable marketers to organize and analyse customer data .

Our Lunches Will Be Returning Soon

Trackita’s business lunches will be returning soon. They allow software businesses to meet senior executives.

A Simple Way to Create a UX Center of Excellence

Creating a Customer Experience Center of Excellence is key to improving ROI.

How to garden your B2B sales?

B2B sales are hard. They take a long time to reach fruition. At each of the five steps of B2B sales, your company needs to garden careful to ensure their product is chosen.

7 Trends in Digital Marketing, 2021

Your company will be burning money unless they take into account the new digital marketing trends of 2021.

How many influencers for a campaign?

How do you choose the number? Influencers can be a very effective way to reach a targetted audience. But making decisions about which influencer to choose, large or small, and how many to choose is difficult. More than 70% of…