What is User Science?
User Science is a philosophy, applied as a Framework, accepted laws, and a empirical method of acquiring knowledge of Users scientifically. Why would we approach the building of an enterprise, or the marketing function with science? Becuase science is very…
The Business Case for A/B Testing
A/B Testing in marketing (also known as spilt testing) allows the identification of the best solution for a marketing propblem by randomizing two elements and checking which has best response.
Velocity is not just speed, it is direction.
Human-centered design and UX research can give a direction and give you velocity in your sprints. Often user research is done once, if at all, but if you find what you need to achieve often you can make the work…
Marketing Budget Assessment
New budgets need to take into account the changes that are taking place. Everything is moving and you need to create an adaptive budget.
What are Testimonials?
Are testimonials still relevant in 2021? Yes, there are problems but with the correct approach they can increast customer trust.
What is Influencer Marketing Software?
Influencer Marketing Software enables management of popular social media presenters to promote products and brands.
Marketing vs IT, tell me what and I will tell you how much!
The ultimate standoff lies in the symbiotic relationship between marketing and IT. Often this leads to a stale mate. The IT team cannot tell you how long everything will take as they don’t know exactly what the business priorities are…
What is First-Party Data?
First-Party is the data collected by your company directly from customers, visitors to your company’s website, or social media followers.
What is User-Generated Content (UGC)
User-Generated Content (UGC) is content – whether it is text, audio, video, or images – posted to social media or websites by users. It is different to company or brand-created material although brands can curate and repost user-generated content. Types…
What is Gamification Software?
Gamification software can be used by marketing and sales to attract and engage customers. Other uses are for performance mgt and training.
What are Ad Serving & Retargeting Platforms?
Ad Serving and Retargeting Platforms enable you to remind your customers of your products and services if your customers leave your website without buying. These platforms also allow your company to show visitors relevant ads when they visit other sites. Retargeting works with…
What are Customer Reviews?
For marketing, customer reviews refer to the reviews on 3rd party sites such as Facebook, Instagram, Tripadvisor and need to be managed.
Are you ready for the Russian cyber security attack on your computer systems
It is a time for re-thinking your approach to cyber security. It is most unlikely that the Russians will escalate the current conflict into a full out cyber war. But it is something that cannot be ruled out. The types…
What to Consider When Evaluating a CRM Platform
Every business, needs a CRM that collects data to improve efficiency. The list of items to consider when choosing a CRM follows.
What Questions to ask when Creating a Marketing Strategy
It”s that time of year and a new Marketing Strategy is needed. What are the questions when preparing a new marketing strategy?
Effective Project Management
What is the Key to Effective Project Management? Project Management can feel like it is art rather than science and that people skills are the most important. However, the following need to be considered when looking for the keys to…