Design Debt will Cripple Your Future
Stop Design Debt crippling your future with a number of easy steps that can be implemented quickly including testing.
Can You Fix Your Data Cleansing Problems?
Data Cleansing problems have a significant impact on business. On average, only 75% of data is clean. There are a number of steps to take.
What is a GEL?
The Global Experience Language (GEL) of a company are guidelines that create consistent, coherent customer experiences across the company’s entire digital landscape. .
What is Agile Development?
Agile Development is a technique for the development of software that has been used since 2001 to improve the delivery of software. It involves having a multi-skilled team deliver using iteration, has been with us since the 50s but come…
Content storytelling is the most powerful way to engage customers. But it is also the hardest approach to implement.
Tackling Content Sprawl
Content Sprawl needs to be managed and the failure to provide consistent, current and correct content will damage your comany’s brand.
Practical Data Governance
Practical data governance is necessary to ensure a smooth marketing operation.
Simple Strategies for Making a Company wait for SEO to Work.
Strategies to wait while your content begins to rank in SEO.
Google now officially loves mobile more than your desktop
Google now gives your mobile experience higher importance than desktop. Reviewing your website to ensure it is compatible with mobiles is key to good performance.
Can You Build Trust on Your Landing Pages
It is important to build trust on landing pages. There are a number of steps that can be taken to build trust including using apps.
A New Age for Marketing is Dawning
The loss of cookies and walled gardens are changing marketing. A new age is dawning and over the next few years dramatic changes are needed in martech to cope with these changes.
What is DMP?
Data Management Platform (DMP) enable marketers to organize and analyse customer data .
Our Lunches Will Be Returning Soon
Trackita’s business lunches will be returning soon. They allow software businesses to meet senior executives.
A Simple Way to Create a UX Center of Excellence
Creating a Customer Experience Center of Excellence is key to improving ROI.
How to garden your B2B sales?
B2B sales are hard. They take a long time to reach fruition. At each of the five steps of B2B sales, your company needs to garden careful to ensure their product is chosen.
7 Trends in Digital Marketing, 2021
Your company will be burning money unless they take into account the new digital marketing trends of 2021.
How many influencers for a campaign?
How do you choose the number? Influencers can be a very effective way to reach a targetted audience. But making decisions about which influencer to choose, large or small, and how many to choose is difficult. More than 70% of…
What is Required When Google Stops Cookies on Chrome?
Google will be blocking third-party cookies in its Chrome web browser. Safari and Firefox already block cookies by default. The approach by Google will be different. The initiative to remove cookies is part of Google’s effort to create a set of open standards for digital tracking it first announced…
5 Ways to Drive Results with ABM
ABM can increase Sales and ROI. There are 5 steps to achieve this.
Brand is Built with Experience
If you are in sales or marketing, you are going to be defined as a brand by the experience. This can be hard as it doesn’t seem like you control the experience. This may be true but what can you…
Benchmarking your content creation levels.
Content marketing is the most important marketing tool as all customers are now directing their own buying journey. Who is Doing It? And when people do start delivering the content it is hard to work out if you are delivering…
Why are you marketing your org chart?
Think of every supermarket and you see everything grouped together in supply and department names. I want to buy entertaining food, so I walk from dairy to biscuits to fruit. But I want a cheese platter for entertaining. When I…
3 Steps to Creating a Data-Led Team
The three steps to Data-Led Management are based on real-life examples and will show you how to improve your team management.