Practical Data Governance
Practical data governance is necessary to ensure a smooth marketing operation.
A New Age for Marketing is Dawning
The loss of cookies and walled gardens are changing marketing. A new age is dawning and over the next few years dramatic changes are needed in martech to cope with these changes.
Why are you marketing your org chart?
Think of every supermarket and you see everything grouped together in supply and department names. I want to buy entertaining food, so I walk from dairy to biscuits to fruit. But I want a cheese platter for entertaining. When I…
3 Steps to Creating a Data-Led Team
The three steps to Data-Led Management are based on real-life examples and will show you how to improve your team management.